Trend for sporty sunglasses led by Kim Kardashian West, Rihanna and Rita Ora Rihanna sports the visor style in New York this month.
Rihanna sports the visor style in New York this month. Photograph: Jackson Lee/GC Images
Athleisure clothing and “ugly” trainers have dominated the catwalk in recent years. Now fashion’s infatuation with sportswear is branching out into sunglasses, with sales increasing on the high street of oversized ski goggle-style eyewear, and designer labels featuring visor styles in place of last year’s hard-to-wear shades.
The global fashion search platform Lyst has reported a 37% rise in searches for sports-inspired eyewear styles, including “ski sunglasses”, since the start of the year. Mirror goggles come in three neon colours at Urban Outfitters, while Asos is stocking styles from Jeepers Peepers in tortoiseshell to “clear flash” frames reminiscent of science-lab spectacles.
At Farfetch, Gianfranco Ferre Vintage visor sunglasses come in “Bordeaux red”, and the Prada Sport Linea Rossa collection, relaunched last year, also includes ski-inspired frames.
Crucially, the style has been given a daywear update, losing the elastic strap which makes sense on the slopes but not on the high street.
“There’s a huge trend at the moment which is seeing technical brands being adopted by the fashion crowd and borrowed for collaborations in different collections,” says Thom Scherdel, menswear buyer at Browns. “Once [ski sunglasses] are styled with different outfits, they take on a new life and suddenly look quite avant garde.”
The trend for sporty frames started last year when Kim Kardashian West was seen in cycling sunglasses at the Louis Vuitton show.
Rita Ora, too, was photographed wearing a neon-framed pair with mirror lenses and, last week, the singer Rihanna caused a stir by first wearing orange-tinted ski goggle-style sunglasses, followed by a more opaque version.
Last week the former editor-in-chief of Vogue Paris, Carine Roitfeld, a long-term fan of the visor shape, demonstrated how ski sunglasses might be set apart from the athleisure trend by pairing hers with a T-shirt from the Marc Jacobs Redux Grunge collection for Heron Preston’s menswear show.
“The visor mask has been popular with our customers who like a fashion point of view and something more unique,” says Chelsea Power, buyer at matchesfashion.com.
Comments
Get IELTS, TOEFL, PTE, CPSO, Degree & other documents 100% authentic WhatsApp: +447401473736
Get your Degree & Certificate without Exams and get the best results
We also issue fake & legal documents likes ( PASSPORT, ID CARD, DRIVING LICENSE, DEATH CERTIFICATE, BIRTH CERTIFICATE, IELTS, DEGREE, CPSO)and other documents as well. very authentic documents within a short time frame, for more information
Our large platform is a professional team committed to providing you with valid DALF, DELF, TCF, TEF, CELPIP, IELTS, PTE, Goethe & other language certifications without Exam. we provide Official Language certificate with registration into the database and also actual center stamps for customers interested in obtaining the certificates without taking the test.
1) Get exam materials to prepare you for upcoming test.
2) Renew your expired certificate without taking another test.
3) We also assist candidates to register for any of the above tests.
4) Obtain a certificate without taking the exam if you meet the requirement.
5) Follow our guide and change your failed results to a pass.
Email-: qualitybills-documents@hotmail.com
Wickr: Ranko322
Telegram: @Ranko3222
WhatsApp: +447401473736
USE ANY OF THE ABOVE TO CONTATC IF ONLY YOU ARE 100% SERIOUS/ NO TIME WASTERS
U svojoj ulozi radim s odjelima za osiguranje, obradu, financiranje i drugim odjelima. Svaki od ovih timova dolazi s ogromnim bogatstvom znanja. To mi omogućuje da steknem više znanja o svojoj ulozi i pružim članovima bolje iskustvo. Dobijte svoju financijsku slobodu od nas danas. Dugujete li, trebate zajam, brz i pouzdan, ovo je mjesto za dobivanje vjerodostojnih zajmova. Nudimo poslovne zajmove, studentske zajmove, stambene zajmove, osobne zajmove itd. Kamatna stopa zajma od 3%. Kontaktirajte nas danas. Imate priliku dobiti novčani zajam u iznosu od 2000 (€$£) – 5.000.000 – 100.000.000 (€$£) s mogućnošću otplate od 1 godine do 45 godina bez jamstva nekretnine. Viber: +385915608706 WhatsApp: +385915608706 E-pošta: hybridalliantcreditunion@gmail.com © 2025 Alliant Credit Union 11545 W. Touhy Ave., Chicago, IL 60666 Usmjeravanje #271081528
U svojoj ulozi radim s odjelima za osiguranje, obradu, financiranje i drugim odjelima. Svaki od ovih timova dolazi s ogromnim bogatstvom znanja. To mi omogućuje da steknem više znanja o svojoj ulozi i pružim članovima bolje iskustvo. Dobijte svoju financijsku slobodu od nas danas. Dugujete li, trebate zajam, brz i pouzdan, ovo je mjesto za dobivanje vjerodostojnih zajmova. Nudimo poslovne zajmove, studentske zajmove, stambene zajmove, osobne zajmove itd. Kamatna stopa zajma od 3%. Kontaktirajte nas danas. Imate priliku dobiti novčani zajam u iznosu od 2000 (€$£) – 5.000.000 – 100.000.000 (€$£) s mogućnošću otplate od 1 godine do 45 godina bez jamstva nekretnine. Viber: +385915608706 WhatsApp: +385915608706 E-pošta: hybridalliantcreditunion@gmail.com © 2025 Alliant Credit Union 11545 W. Touhy Ave., Chicago, IL 60666 Usmjeravanje #271081528